• Sierra Busch

How to Start Your Year with Purpose

Updated: Sep 3

by Sierra Busch and Frances Reid


One of my favorite things about my job is discovering unique cultural traditions in Italy that I’ve never heard of. One I find particularly interesting is the Fanòve festival, which takes place in Castellana Grotte in the southern region of Puglia, Italy.


I’ve written a whole blog post about it here, but essentially, it’s a ritual of transformation that involves burning things from the past that they want to release. They build bonfires so big that they need ladders to reach the top, then they light them up and celebrate around it all night!


The practice actually dates back to the Dark Ages when the town’s patron saint told them to burn all their belongings, liberating them from the bubonic plague.

Though I haven’t yet experienced the festival in person, I did experience a total transformation while living in the village where it takes place. I let go of the past and turned my full attention to my inner vision and creating the future I wanted. I fully believe in the power of the Fanòve, and in general, the power of taking time to let go of things from the past year that will not serve your goals for the next. Burn the things that are plaguing you- literally.


As 2019 comes to a close, I want to share my method for starting a new year with purpose. It’s inspired by the transformational ritual of the Fanòve festival but mingled with my very organized, go-getter, goal-oriented mind that just can’t stop dreaming. So grab a notebook and a cappuccino, turn off distractions, and dive in!

Step 1: Reflect. If you chose a word or a theme for the past year, how did it play out and show up? If you didn’t, what word might come up looking back on the year? You might choose to think back to each month and jot down some highlights and challenges you remember about that time.


How do you feel about the past year? Does reflecting on it make you feel proud and accomplished, or do you feel sad or disappointed by another year where you missed the mark? Be honest but gentle on yourself.

Step 2: Burn baby, burn! What really sucked about this year? Write down the things you would throw in the huge bonfire at the Fanove festival to transform into something new and positive. It could be a painful experience that you feel is holding you back in some way, or a habit that you know is keeping you from living a full and healthy life.


Perhaps it’s a harmful mindset that you know you need to change. What’s not serving you anymore now that you have the experience you do?

Step 3: Dream it up. Now that you know what you DON’T want in your life anymore, name what you DO want in your life in the coming year. Keep it simple or go bananas, it’s up to you, but be sure you write it down.


Close your eyes and imagine the coming year and how you’ll feel at the end of it having achieved the things you’re dreaming up. Think of a word or a theme that feels appropriate to set the tone for the coming year!

Step 4: Systemize it. This is the secret-weapon step that most people miss. One of my biggest lessons of 2019 is that we’re only as good as the systems that we’re keeping. If you want to lose weight, you make a plan (a “system” if you will) for keeping track of what you’re eating and how often you’re exercising, right? If you stop using the system, you’re very likely not going to lose the weight. Why do we think other goals are any different? Simply stating that you want to save up for a trip abroad in 2020 does not make it happen. Words are not magic. But systems are!


The main idea is to work a moment into your daily or weekly routine for you to check in with yourself about how you’re doing towards that goal and adjust your system if it’s not working.


I recently decided I wanted to be working in more of the things that bring me joy in my everyday life as well as things that make me healthy and cultivate better relationships with those I care about. I made a list of those things and I give myself a point for each one that I did that day. There’s no goal for how many points I should get. Simply bringing awareness to it is enough for me and keeps me from beating myself up about yet another thing I’m not being perfect at.


Also consider making a Sunday afternoon checklist of all the things you need to do in order to have a productive and successful week. Some things on mine are writing out my top 3 priorities for the week, checking my calendar so I’m aware of upcoming meetings and am prepared, clearing off my computer’s desktop so I have a clean and clear start, and pre-planning social media posts so it doesn’t interrupt the middle of my work day.


Designing a simple but effective system to keep you accountable and focused goes a long way!

Founder Sierra with CET partners in Sicily after a 5 hour hike that ended at a scenic winery!

It’s been an adventure over the last year expanding this awesome community of travelers, growing my business, and fully embracing my expertise so I can be an even better travel resource for you guys. 


And now I’m saying goodbye to a decade, A DECADE! Wow.


Take a moment to celebrate your transformations, big and small, over the last 10 years. Maybe even take a page from our Italian friends, and set fire–small fires, let’s not burn anything important down–to leave behind anything that didn’t serve you well.

I’m excited to share more authentic Italian experiences with you next year.


Here’s to new adventures in a new decade! 


Comment below on what you’re most excited about for 2020 and something you’re glad to leave in 2019.


Creative Edge Travel offers small group and custom trips to the lesser-known areas of Italy. Visit our Upcoming Trips page to see where we’re headed next!


#GoalSetting #endtheyear #purpose #culturalexperience #NewYear #entrepreneur #NewDecade #puglia

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